What is BMM?
Bachelor of Mass Media (BMM) is a three/ four -year undergraduate course that focuses on media, communication, journalism, advertising, and public relations. It prepares students for careers in print, digital, and broadcast media, as well as advertising and marketing industries.
Why Choose BMM?
Creative & Dynamic Field – If you have a flair for writing, communication, and creativity, BMM offers exciting opportunities.
Diverse Career Options – Opens doors to journalism, advertising, digital marketing, public relations, filmmaking, and content creation.
Growing Media Industry – With the boom in digital platforms, demand for media professionals is higher than ever.
High Earning Potential – Skilled professionals in advertising, digital marketing, and media production can earn well.
Career Opportunities After BMM
Journalism – Print, TV, Digital (Reporter, Editor, News Anchor, Photojournalist)
Advertising & Marketing – Copywriter, Media Planner, Creative Director
Public Relations (PR) – Corporate Communications, Brand Manager
Digital Media – Social Media Manager, Influencer, Content Creator
Filmmaking & Production – Director, Scriptwriter, Video Editor
Event Management – Event Planner, Publicity Manager
Top Recruiters
Media Houses: Times of India, Hindustan Times, NDTV, Zee News
Advertising Agencies: Ogilvy, JWT, Dentsu, McCann
PR & Digital Marketing Firms: Edelman, Weber Shandwick, WATConsult
Further Studies After BMM
Master’s in Mass Communication or Journalism
MBA in Media Management
Diploma in Digital Marketing or Film Direction
Details of Mass Media Courses Offered by some top Colleges
1. NMIMS ( BBA – Branding & Advertising )
The BBA in Branding & Advertising develops students' insight and skill in launching, building, and managing brands and businesses. This curriculum combines foundational modules on subjects of decision making, financial management, marketing, strategy, and economics, along with creativity in business, critical thinking, innovation, and entrepreneurship. As part of the experiential component of the qualification, students work in multidisciplinary teams engaging in real-world brand and advertisement challenges.
2. St Xavier's College ( BA in Mass Communication & Journalism )
This Programme introduced in 2002 is designed to build a strong foundation in fundamental art subjects. The Course curriculum helps students develop a critical and inquiry-based understanding of social evolution, political thought, economics, communication theory and ethics. In the final year of study advertising communication and journalism course specializations with emphasis on digital cultures are offered to groom students to meet the industry trends. Their alumni are employed in a range of media organisations from Creative, Digital, PR, Production, Broadcast and News media.
3. Jaihind College ( BA Advertising & Journalism earlier called BMM )
BMM is a course that gives students hands on experience of the happenings in the media industry. Along with regular classes, numerous guest lectures and workshops are organised not just on media related subjects but also on other diverse subjects ranging from Social Sciences like Political Science and Sociology to Management related subjects like Public Relations and Organisational Behaviour. The students are given projects with an industry interface and thus giving them maximum exposure to the functioning of media industry. Some of these assignments include making documentaries on the various sub-cultures in Mumbai, tracing the life history of a brand through its advertising campaigns, investigating unusual human interest stories and so on and so forth. An emphasis is put on developing communication skills along with professional standards and ethics.
4. Symbiosis International University - BA ( Mass Communication ) -The four-year full-time programmes offer interesting study options like Film Production , Film Studies , Multimedia Journalism.
5. Symbiosis International University – BBA ( Media Management ) - The BBA (MM) is a four-year program that trains students to become skilled content creators, branding, media entrepreneurs, and digital marketing managers, through diverse mediums.
Good Colleges for Degree Programmes in Mass Media and their Admission Procedure
College / University | Degree Name & Duration | Entrance Exam for Admission |
NMIMS University, Mumbai
| BBA (Branding & Advertising) | NPAT (National Test for Programs After 12th) |
St Xavier’s College, Mumbai | BA MCJ (Mass Communication & Journalism) | XET (Xavier’s Entrance Exam) |
Jai Hind College, Mumbai | BA (Advertising & Journalism) | JHC-CEE (Jaihind College- Common Entrance Exam) |
Symbiosis International University (SCMC), Pune | BA (Mass Communication), BBA (Media Management), BA (Visual Arts & Photography) | SET (Symbiosis Entrance Test) |
Flame University, Pune | BBA (Communications Management) | FEAT (Flame Entrance Aptitude Test) |
Manipal University, Manipal | BA(Media & Communication/ Graphic Design & Digital Marketing), BSc (Animation) | MET (Manipal Entrance Test) |
Christ University, Bengaluru | BA (Communication & Digital Media / Journalism) | Christ Entrance Test |
The final college admission to any of these programs will be give based on 50-60% weightage to class 12th marks and Entrance Exam Score.
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