Career Prospects

 

After successful completion of the course the students are expected to get employed in Media Planning houses, Advertising agencies, Journalist in newspaper / Television News Channels, Television Production houses, Television Channels, Ad film making houses, Independent Film makers, Radio Channels, Corporate houses, NGOs, Social Communication, Public Relation Agencies, Media Organisations, Corporate houses, Event Management Firms, Marketing Communication professionals etc

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Teaching Methodology

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SCMC's method of instructing its students in both the theoretical and practical aspects of mass communication has produced students who not only excel academically but also respond swiftly to professional challenges .

 

Since the media course gives equal weightage to theory and projects, there is liberal use of the OHP and LCD along with the blackboard. Groups are formed who work on projects and assignments. A lot of group discussions take place on current issues.

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Several guest lectures are organized to equip the student with variety of skills and to enhance interaction with the outside world of media.

 

Workshops are conducted on public speaking, interviewing and resume writing skills. The Students are motivated and guided to take up summer placements.

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Evaluation Pattern

 

Like other degree courses where the candidate is evaluated largely on the basis of a single written examination at the end of the year, a system of continuous evaluation is followed here.

 

Every aspect of learning in the form of assignments, projects,  quizzes, discussions, written examinations and class participation carry due  credit in this courses:

 

• Classes will be of 120 minutes duration each

• There will be 3 Classes every day, followed by practical sessions.

• Every Semester will be of 16 weeks duration, with examinations conducted in the last week.

• The BA (Mass Communications) degree course will comprise a total of 100 credits. Each credit will be equivalent to 50 marks.

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Internship

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After the end of the semester, trainees will execute field projects for 8 weeks, which will include two internships the first one at the end of the fourth semester, and the second at the end of the sixth semester.

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The students will take up assignments in any media related organisations. Working with prominent media firms, advertising agencies, news channels, etc. will give them the confidence and the professional expertise to build enough self-confidence to plunge into the professional world with their talent.

 

All in all , the course aims at training students to achieve a high level of competency so as to enable them to have an added advantage over the other graduation courses

 

Eligibility, Intake, Fees

BBA (Media Management) HONOURS / HONOURS WITH RESEARCH​​

• Passed Standard XII (10+2) or equivalent examination from any recognised Board with a minimum of 50% marks or equivalent grade (45% Marks or equivalent grade for SC / ST).

• Intake - SCMC has an annual intake of 60 students.

• Fees - Fees - Approx 3.70 Lac Per Annum

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BA (Mass Communication) HONOURS / HONOURS WITH RESEARCH

• Applicants who have completed their 10+2 (or 10+3 Diploma approved by State Board of Technical Education) in any discipline, from any recognised Board / Council / University, with a minimum of 50% (45% for SC/ST) aggregate marks, or equivalent grades, are eligible to seek admission.

• Intake - SCMC has an annual intake of 120 students.

• Fees - Approx 3.66 Lac Per Annum

 

Admission Process

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The intake process entails a rigorous screening of students for the Two programmes through a multistage procedure that includes an Entrance Test(SET), Written Ability Test(WAT)/Studio or Portfolio Test and Personal Interviews(PI). 

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Round 1: The Student has to take the Symbiosis Entrance Test (SET-General)

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Different sections in SET